• 3323 Mustang Dr, Brooksville, FL 34604
  • 352 754-8600
  • Licence : ccc1325622




When it comes to replacing your roof, you really don’t want to take chances, and should only hire a licensed and experienced roofing contractor for all your roofing needs.

Call JK Johns Roofing & Sheet Metal, Inc. today or click the button below to request your FREE quotation!

Request A Quote

JK Johns Brand

What motivated you to start your business?
We started JK Johns Roofing and Sheet Metal years ago. K Johns Roofing & Sheet Metal, Inc. is a family owned and operated business with over 30 years of consistent operation. Started by Jerry Johns back in the 70s as a sheet metal business supplying roofing companies with their sheet metal needs. After his three sons John, Jeff and Joe graduated and started working in the business both in the shop and out on the roofs. They learned the business from the ground up. The next step into a full roofing and sheet metal business was just natural.

Established In 1982 – JK Johns Roofing & Sheet Metal, Inc. was established in 1982 and with hard work and valuable employees we have become one of the most respected roofing and sheet metal companies in central Florida.
There are some roofing companies out there who just want to make the quick buck, knowing they won’t be around in a few years. We have already been around for close to (30) thirty years, and intend on being around for many more. So do what others have already done and Request a Free Estimate from one of the oldest and most trusted names in the roofing and sheet metal business.



What is the primary goal you have for your brand?
Establishing trust and delivering exceptional quality is the cornerstone of any business, especially when you’re entrusted with safeguarding a family’s or a company’s premises. At JK Johns Roofing and Sheet Metal, our goal isn’t just about slapping some shingles on a roof and calling it a day. No siree!
We believe in building sturdy roofs and even sturdier relationships with our customers. We know that every nail driven, every sheet laid, contributes not just to a strong roof but a safe harbor, be it for your loving family or your thriving business.
We’re here to ensure you’re always covered – literally and figuratively! Our top-notch roofing solutions stand as testaments to our dedication and our unwavering commitment towards your safety and satisfaction, rain or shine.




What drives your passion for your industry or niche?
The cornerstone of every successful business isn’t just a superior product or groundbreaking innovation, but something far simpler – exceptional customer service.
Good customer service acts as a lifeline for consumers, providing them with a sense of security and satisfaction. It’s all about understanding your customer’s needs, empathizing with their concerns, and providing them with swift and efficient solutions. When customers are treated with respect and their issues are resolved in a timely manner, they feel valued.
However, excellent customer service extends beyond problem-solving. It’s about creating memorable experiences that make customers feel special. Businesses that master this art form tend to cultivate a positive reputation, attracting more consumers through word-of-mouth referrals.



What qualities make you a trustworthy and reliable expert in your field?
We are a family owned and operated business with over 30 years of consistent operation.
Over those years we gained the reputation of being a trustworthy business, we treat our customers the same as we would treat our mother.
The qualities that have cemented our reputation as a reliable expert in our field are deeply rooted in our core family values.
Over three decades of operation, we’ve evolved, adapted, and honed our skills – but what hasn’t wavered is our commitment to integrity. As a family business, we’re not just thinking about the bottom line; we’re building relationships for life. We look at every job through the lens of long-term sustainability and quality, because that’s how we would want our own homes treated.
Being in the business for over 30 years has given us unparalleled experience. We’ve seen it all – from minor repairs to major installations, in both bright sunshine and the harshest weather conditions. This vast experience translates into expertise and ability to tackle any roofing challenge with confidence.
Moreover, trustworthiness isn’t just about doing a job well; it’s also about how you treat people. We extend the same care, respect, and concern to each of our customers as we would to our own mother. Every interaction is personal and every job matters because for us, it’s not just business – it’s personal.
Finally, as a consistent operator in this field, we have stood the test of time. Despite market fluctuations and economic downturns, our unwavering commitment to quality service has allowed us to maintain steady operations and gain trust within our community.
In essence, it’s our family-oriented approach, extensive experience, personal touch in customer service, and long-standing presence in the community that make us a trustworthy and reliable expert in our field.


What range of products, services, or merchandise do you offer?
Ah, the brilliance of variety – it’s the spice of life, as they say. And it’s exactly what we deliver in our wide range of services designed to meet all your roofing needs.
New Shingle Roofing: Our expert team offers seamless shingle roof installation that combines quality materials with top-notch craftsmanship. With our new shingle roofing, you not only secure a sturdy shield over your head, but also enhance the aesthetic appeal of your home.
New Metal Roofing: If longevity, durability, and energy efficiency are what you’re after, our new metal roofing service is for you. We provide high-quality metal roofs that are resilient against the harshest weather conditions and offer improved insulation.
Shingle Roof Repair: Got a leaky shingle roof? Don’t fret! Our shingle roof repair service ensures quick and effective fixes to bring back your roof’s integrity and keep your home dry and secure.
Metal Roof Repair: From minor leaks to major damage, our experienced team can repair all kinds of issues with metal roofs. We ensure swift action to minimize disruption and prevent further damage.
Metal Building Repair: We understand that a safe and sturdy structure is vital for any metal building. Our repair services extend beyond roofs to cover the whole building, ensuring comprehensive solutions for structural integrity.
In essence, our diverse range of services caters to a variety of roofing needs, whether it’s a new installation or a quick repair. Our goal is to ensure every roof we work on – or indeed, any metal structure – delivers optimal performance and maximum durability. Because at the end of the day, we’re not just installing roofs or making repairs; we’re creating safe spaces for you and your loved ones.



What is your pricing structure for your products or services?
I wish I could give you a one-size-fits-all price tag, but in our line of work, it’s just not feasible. Every roof is unique, with its own dimensions, complexity, and personality. The pricing structure in the roofing industry is as varied as the roofs we work on.
Size matters, of course. A larger roof requires more materials and more man-hours to install or repair. Shape plays its part too. A simple, flat roof isn’t as labor-intensive as one with multiple pitches and valleys – complexity adds to the cost.
The type of roof is another significant factor. Different materials have different price points. For instance, shingle roofing may be more cost-effective upfront compared to metal roofing; however, considering the lifespan and durability, the latter can offer greater value for money in the long run.
While these factors affect the cost of roofing services, our commitment remains constant: deliver top-tier service at highly competitive prices. Our goal is to strike the perfect balance between quality and affordability – high-grade materials coupled with experienced installation that stands the test of time.
We believe in clear and transparent communication about costs, with no hidden surprises. Before we start any project, we provide a detailed quote so you know exactly what you’re paying for.
In a nutshell, our pricing structure reflects the specifics of each job, our dedication to quality workmanship and our commitment to customer satisfaction. We may not be the cheapest out there, but we ensure you get every penny’s worth in quality and service.



What is your target market?
(Simple answer here. Like “accounts.”)
Home Owners, property management, apartments, metal building owners.
For a roofing contractor, the target market is more expansive than you might initially perceive. It’s not just about homeowners with leaky roofs, although they indeed form a significant portion. Here’s a broader picture:
1. Homeowners: This includes both new homeowners needing roof installation and existing homeowners needing repairs or replacements. Especially focus on homeowners living in older homes where roof replacement is imminent.
2. Commercial Property Owners: Owners of commercial buildings, warehouses, or multi-family housing units are potential clients requiring professional roofing services.
3. Real Estate Developers: They constantly need reliable roofing contractors for new construction projects.
4. Property Management Companies: Such companies need regular roofing services for the properties they manage.
5. Insurance Companies: After storm or hail damage, insurance companies often require estimates from roofing contractors for claim settlements.
6. Home Improvement Enthusiasts: Those who are passionate about improving their home’s curb appeal also form part of your target market as they may want aesthetic upgrades to their roof.
7. Environmentally Conscious Customers: With the rising trend of “going green”, homeowners looking for eco-friendly roofing solutions like solar roofs also present opportunities.
Understanding this target market is vital as it aids in crafting strategic marketing messages and promotional campaigns that speak directly to their unique needs and pain points.





Describe your target audience in detail: What are their demographics, psychographics, and pain points?
(This is a Subset of the market. Like The Avatar.)
(Age range, gender, location, income level, education level, occupation, interests, Technological Proficiency, etc.)
Learn Demographics vs Psychographics

Our main customers are 21 to 75 men and women. Home owners and new home buyers. Most of the time if someone is buying or selling a house it will need a new roof and that is where we come in. There are many reasons people need a new roof. There is the homeowner that has lived there for years and plans on being there for many more years. Next there is the homeowner that has been in their house for years and now they are getting older and are ready to sell the house and downsize. Next is the first time home buyer, looking for a good starter home. All of these homeowners will need a new roof on their house.

When the time comes to replace a roof, homeowners face an array of challenges. Let’s unsingle this predicament:
1. Cost: The high expense of roof replacement is often the biggest concern. A new roof isn’t a small investment, and finding quality work within budget can be taxing.
2. Finding Trusted Professionals: Sorting through the numerous roofing contractors out there to find a reputable one can be daunting. Homeowners worry about falling prey to scams or substandard work.
3. Timing: A roof replacement can’t wait when the rainy season is knocking on the door. But, can the contractors finish in time without compromising quality?
4. Materials Selection: With a multitude of materials available, choosing the most durable, cost-effective and aesthetically pleasing option can be a puzzle.
5. Property Damage: The fear of landscape damage during the roofing process is another concern. Will the beautiful rose bush or the manicured lawn be the same after?
6. Living Arrangements: Depending on the scope of work, families may need to find temporary accommodations which can add to cost and stress.
7. Warranty and Insurance: Homeowners fret about understanding warranty terms, insurance coverage and navigating claims if needed.
Ah, the dreaded roof leak – a menacing foe for any homeowner. It’s like a ticking time bomb, ready to wreak havoc on your home’s interior at any moment. Here are some pain points related to a roof leak:
1. Structural Damage: Over time, unchecked leaks can cause significant damage to the building’s structure, including the attic, ceiling, walls, and foundation.
2. Mold and Mildew: The dampness created by a leak encourages mold and mildew growth. This not only damages the home’s interior but can also lead to health problems.
3. Increased Energy Bills: Water intrusion can ruin insulation, leading to heat loss during winter and increased cooling needs in summer, driving up energy costs.
4. Fire Hazard: If water leaks near electrical wiring, there’s a risk of short circuits and fire hazards.
5. Reduced Property Value: Unresolved roof leaks can drastically reduce a property’s market value. Potential buyers aren’t too keen on inheriting roofing woes.
6. Emotional Stress: Lastly, the constant worry about when the next leak might occur, potential damage, and cost of repairs creates emotional stress for homeowners.
Finding a trustworthy professional to fix these leaks quickly and efficiently can alleviate these worries and provide peace of mind.



Are there any specific geographic regions or markets that work best?
We are a local roofing contractor on the gulf coast of Florida, so the main area is Hernando, Pasco counties.
Oh, the Gulf Coast of Florida! Beautiful, isn’t it? Between the crystal-clear waters and the gorgeous beaches, it’s a paradise. But as charming as this region is, it does have its own set of roofing challenges – especially with tropical storms and salty sea air that can expedite wear and tear.
This is where our specialized expertise shines. As local roofing contractors who’ve been working in this area for over 30 years, we intimately understand the specific needs and nuances of homes in Hernando and Pasco counties. From the coastal climate to local building codes, we’ve got it all covered.
Working best in our local area doesn’t just mean we know the weather patterns or which roofing materials are most effective against salt spray. It also means we’re part of the community. We know the neighborhoods, we respect the vibe of local architecture, and we understand the people – because we’re one of them.
We’ve built our reputation right here, on the Gulf Coast of Florida. Our clients are our neighbors, friends, and family. We take immense pride in providing top-notch roofing services to safeguard their homes because this is more than a job for us – it’s our way of contributing to our beloved community.
So yes, our home turf – Hernando and Pasco counties – is where we work best. It’s where our heart is and where our expert roofing services make a real difference, one roof at a time.


Are there any specific geographic regions or markets that this can not work or does not work for?
As a local roofing contractor we like to stay within a 50 mile circle of our headquarters.
While our services and skills are portable, we’ve made a conscious decision to focus on a defined geographical area – a 50-mile radius around our headquarters. And here’s why:
1. Speedy Response: Being local allows us to be nimble and respond quickly to service calls. We can get to your property promptly, whether for an estimate, a repair, or an emergency.
2. Local Knowledge: Concentrating on our local area enables us to have deep knowledge about regional weather patterns, local codes, and specific needs unique to our community.
3. Quality Control: By limiting the geographical scope of our services, we can ensure consistent quality control. We’re not stretched thin over vast regions, which can compromise the attention to detail and personalized care we pride ourselves on.
4. Community Connection: Staying local fosters strong ties with our community. Our customers aren’t just clients; they are our neighbors and friends.
However, this doesn’t mean we can’t or won’t work outside this circle – but it has to be the right project at the right time. Our ultimate aim is to deliver top-notch service while maintaining efficiency and fostering community relationships. So for now, while our desire is to help everyone under the sun, our focus remains within that 50-mile radius of home sweet home.

Are there any legal or compliance requirements that must be considered in your marketing materials?
JK Johns Roofing and Sheet Metal is a fully licensed roofing and sheet metal contractor. We carry full insurance as required by state laws such as workers compensation and general liability
Because maintaining high ethical standards isn’t just about doing right by our customers, but also by the law.
As a fully licensed roofing and sheet metal contractor, we operate in strict compliance with the state laws and building codes. This commitment to legality and safety is non-negotiable and forms the backbone of all our operations – including our marketing materials.
Any claims or promises we make are solidly grounded in fact. We won’t promise you the moon – unless we’ve got a rocket handy. Our marketing materials accurately reflect our services, without hyperbole or empty promises.
We’re also mindful of privacy regulations when reaching out to potential clients or sharing testimonials. We respect and protect personal information, adhering to the highest standards of confidentiality.
Finally, but most importantly, we make it clear that we are fully insured – carrying comprehensive workers compensation and general liability coverage. Not only does this protect our hardworking team, but it also provides peace of mind for our customers. This assurance is always prominently displayed in our marketing materials because it’s not just a legal requirement – it’s a testament to our commitment to safety, responsibility, and professional integrity.
So yes, every piece of marketing material we put out meets all legal and compliance requirements – because running a tight ship is simply how we do business around here.


What challenges or pain points do visitors to your site typically face?
Our customers come to us needing either a new roof for a new home or business. These also are looking for a roof replacement for their existing house or business. We also get customers that need roof repair for their home or business.
Ah, the never-ending parade of challenges that life throws our way – and in your case, it’s roof-related conundrums. Homeowners and business owners find their way to our site typically grappling with one of these pain points:
New Roof Installation: The task of installing a new roof for a fresh build can be daunting, especially if it’s a first-time venture. The sheer amount of roofing materials to choose from and the need to ensure it aligns with the overall architectural design can be overwhelming.
Roof Replacement: Knowing when it’s time for a roof replacement can be tricky. But once the decision is made, there’s the daunting task of choosing the right material, hiring the right contractor, and bracing oneself for the considerable investment.
Roof Repairs: Let’s face it – roof repairs aren’t fun. Whether it’s a leak that has turned your living room into an indoor pool or damage from a storm, dealing with roof repairs can be stressful. And there’s always that nagging worry – will the fix last?
These challenges aren’t just about roofs; they’re about the comfort and safety of homes and businesses. And that’s where we come in – to take away the stress, provide reliable advice, and deliver exceptional workmanship. Because a roof isn’t just a part of a building – it’s what turns a building into a shelter, a haven, a home.



How does your company provide solutions to these challenges or pain points?
New Roof Installation: It can be quite a task to decide on the right roof for your new property. We’re here to guide you through every step. We’ll work with you to understand your specific needs, from aesthetic preferences to budget constraints. Our expert team will help you navigate the world of roofing materials, ensuring you make an informed decision that aligns with your vision and requirements.
Roof Replacement: It’s a significant decision and a sizable investment, we understand. Our role is to make the process as seamless and worry-free as possible. We provide comprehensive consultations, helping you determine if a replacement is necessary or if repairs could extend the life of your current roof. If replacement is the route to go, we’ll assist in choosing the most suitable materials and offer a transparent, detailed quote before starting any work.
Roof Repairs: When it comes to roof repair, swift action is key. You need an experienced team that responds quickly, assesses the damage accurately, and provides durable fixes. That’s exactly what we do. With us, you won’t have to worry about band-aid solutions. We believe in doing it right the first time – providing robust repairs that hold up against time and weather.
In essence, no matter what roofing challenge you’re facing, we’ve got a solution tailored just for you. With our commitment to top-notch service and craftsmanship, we turn roofing troubles into triumphs, leaving you with peace of mind and a roof that stands proud and sturdy over your head.


What are the most common objections or concerns raised by potential customers?
Ah, the quest for a new roof! It’s a journey fraught with decisions, questions, and yes, a good deal of concerns. Here are some of the most common ones we encounter:
1. Cost: The big one. A new roof is a significant investment, and budgetary concerns are often at the top of the list. Customers worry about costs spiraling out of control, hidden charges, or shelling out more than necessary.
2. Time: How long is it going to disrupt my life? That’s the question behind this concern. Homeowners worry about the length of time it’ll take to install their new roof and how much it’ll inconvenience their day-to-day living.
3. Quality of Workmanship: A new roof is only as good as the people who install it. Customers are concerned about the quality of work, reliability of the contractor, and if the finished product will stand up to time and weather.
4. Material Selection: With so many roofing materials available – each with its pros and cons – making a choice can be daunting. Customers often grapple with finding the perfect balance between aesthetics, durability, and cost.
5. Warranty & Post-Installation Support: A new roof is a long-term investment, and customers want to know they’re covered if anything goes wrong down the line. They’re concerned about warranty terms and how responsive the contractor will be once the job is done.
These are all legitimate concerns, deserving thoughtful answers and solid assurances. And that’s what we’re here for – to walk you through every step, address every concern, until you’re looking up at your new roof with absolute peace of mind.

What outcomes or benefits can customers anticipate when using your products or engaging with your services?
When a customer calls JK Johns Roofing, Our customers can expect to get friendly services and if we work together our customers can expect to have their roof issues taken care of such as leak repair or a new roof or roof inspection.
Engaging with us isn’t just about getting a roof over your head. It’s about receiving a commitment – to quality, to service, to satisfaction. When you choose to work with us, here’s what you can anticipate:
1. Stress-free Process: We know how intimidating roofing issues can be. That’s why we aim to make your experience as smooth and worry-free as possible, handling every aspect with professional care and friendly service.
2. Expert Solutions: Whether it’s a persistent leak, a need for a new roof, or just a thorough roof inspection, we’ve got you covered. Our team of skilled professionals will diagnose the issue accurately and provide durable solutions tailored to your needs.
3. Quality Workmanship: Our attention to detail, commitment to quality, and high standards of workmanship ensure that the job gets done right the first time. The result? A roof that doesn’t just look great but stands up against time and weather.
4. Clear Communication: No jargon, no confusion. We’ll keep you informed every step of the way, from explaining the issue and proposed solutions to giving regular updates on progress.
5. Value for Money: With our competitive pricing and focus on delivering long-term solutions rather than quick fixes, we ensure our customers receive excellent value for their investment.
6. Peace of Mind: Above all else, our customers can expect peace of mind – knowing their roofing issues are in the hands of a reliable, capable, and customer-centric team.
So step under our umbrella – because when it comes to roofs, we’re more than just contractors; we’re guardians of comfort and safety, one shingle at a time.

How do you address these objections or concerns in your marketing materials?
We try to explain what our customers can expect when using our services. Whether they are getting a roof repair or a new roof. We try to ease their minds and let them know that they will be in good hands with us.
Addressing these objections and concerns is key to building trust with our potential customers. Here’s how we do it:
1. Cost Transparency: In our marketing materials, we emphasize our commitment to fair, transparent pricing. We assure customers that they’ll receive detailed quotes without any hidden charges.
2. Time Frame Clarity: We understand that time is of the essence. Our materials highlight our efficient processes and commitment to completing projects within the agreed timeline, minimizing disruption to their lives.
3. Showcase Quality: We let our work speak for itself. From featuring testimonials of satisfied clients to sharing before-and-after photos of our projects, we demonstrate the quality of our workmanship.
4. Guidance on Material Selection: Our marketing materials provide insights into different roofing materials, helping customers understand what would best suit their needs and preferences.
5. Clear Warranty Information: Our customers’ peace of mind is crucial to us. We clearly outline our warranty terms and post-installation support in our materials to assure them of our continued service.
6. Personal Touch: We’re not just about roofs; we’re about people too. We highlight our friendly services, easy communication, and personal care in each project we undertake.
Our goal is to reassure potential customers that they’re not just hiring a contractor – they’re gaining a partner, one who’ll be with them every step of the way, ensuring their journey to a new or repaired roof is as smooth as possible.

What can visitors expect to find on your website?
When a customer visits our website they will find information on asphalt shingles, types of metal roofs, flat or low slope roofs along with tile roof information.
Welcome to a veritable encyclopedia of roofing knowledge! Our website isn’t just a showcase of our services – it’s a treasure trove of valuable insights designed to help you make informed decisions. Here’s what visitors can expect:
1. In-depth Information on Roofing Materials: We’ve got comprehensive guides on asphalt shingles, different types of metal roofs, and tile roofing. You’ll find details on durability, cost-effectiveness, aesthetic appeal, and suitability for different climates.
2. Guidance on Flat or Low Slope Roofs: We understand that these roofs require specific considerations. Our site provides expert advice on choosing the right materials, maintaining these roofs, and avoiding common issues.
3. Detailed Service Descriptions: We lay out exactly what you can expect from us – whether you’re looking for roof installation, repair, or inspection services. It’s all there in clear, simple language.
4. Customer Testimonials: Hear directly from those who’ve experienced our service first hand. These testimonials not only attest to the quality of our work but also provide insights into our customer service approach.
5. Frequently Asked Questions: Got queries? We’ve got answers! Our FAQ section addresses common concerns and questions about roofing projects.
6. Contact Information: Ready to take the next step or just have a few more questions? Our contact information is readily available for you to get in touch with us.
So dive in! Explore our wealth of information, browse through our services, and get a taste of our commitment to quality and customer satisfaction. Whether you’re just starting your roofing journey or are ready to make a decision, our website is designed to guide and support you every step of the way.

How can customers schedule an appointment or consultation with you?
JK Johns Roofing is open 5 days a week from 7am to 4 pm Monday thru Friday. Customers can give us a call during business hours and we will set up a time to meet and talk about your roof issues. We are here to answer your questions and help you make a good decision about your new roof.
Making an appointment with us is as easy as pie! We’re all about convenience and are here to accommodate you within our business hours – 7 am to 4 pm, Monday through Friday. Here’s how you can reach us:
1. Call Us: You can give us a ring during our office hours, and our friendly team will be more than happy to set up a time that works best for you. Whether you need an inspection, repair, or are considering a new roof, we’re here to listen, answer your questions, and provide the guidance you need.
2. Email Us: If calling isn’t your thing or if you’re reaching out outside of business hours, no worries! Just shoot us an email detailing your roof issues and preferred appointment time. We’ll get back to you promptly to confirm your appointment or suggest alternatives if necessary.
3. Contact Form: Our website also features a user-friendly contact form that you can fill out at your convenience. Once submitted, one of our representatives will be in touch to schedule your consultation.
Remember, the initial consultation is all about understanding your roofing needs and answering your queries. It’s our opportunity to ease your concerns and help you make well-informed decisions. So don’t hesitate – reach out to us! We’re excited to show you why we’re the right choice for all your roofing needs.

Describe your approach or mindset when creating your products or services:
When a customer contacts us and we enter into a contract we try to take care of everything for the customer so they do not have to worry about anything.
We cover pulling the permit, ordering the material for the roof and lining up a start date and calling in for inspections from the county or city. We clean up after the project is complete. When we leave, we want it to look like we were never there and a new roof just appeared. We do the same for roof repair.

Our approach? It’s simple – we take care of it all so you don’t have to. We believe that our customers deserve a seamless, worry-free experience, and that’s exactly what we aim to deliver with every roofing project.
From the moment you sign a contract with us, we take on the mantle of responsibility. We handle all the nitty-gritty details – be it pulling permits, ordering the right materials, scheduling the start date or coordinating inspections with the city or county officials. You won’t have to lift a finger or lose a wink of sleep.
But it’s not just about getting the job done – it’s about doing it right. Our team is committed to delivering top-notch workmanship on every project, whether it’s a simple repair or a brand new roof installation. We are meticulous, methodical and thoroughly professional in our execution.
Cleanup? That’s on us too! The last thing we want is for you to come home to a mess. So we make sure that when we leave, your property looks exactly as it did when we arrived – minus the roof issues, of course!
In essence, our approach is guided by an unwavering commitment to customer satisfaction. We strive to make your roofing journey as smooth and stress-free as possible – because you’ve got better things to worry about than roofing issues. Trust us to handle it all for you – that’s what we’re here for.

How does interacting with your brand lead to a more fulfilling experience for customers?
We try to make our customers happy and comfortable throughout the whole process of getting a new roof or getting their roof repair. We take care of everything from start to finish.
Interacting with us is like sipping a cup of hot coffee on a cold day – comforting, reassuring, and incredibly satisfying. Our aim is to make your journey with us not just fulfilling, but delightfully memorable too. Here’s how:
1. Ease and Convenience: We shoulder all the responsibilities – from obtaining permits and ordering materials to final cleanup – making the process remarkably stress-free for you. It’s like taking a scenic road trip without having to worry about the driving or directions!
2. Friendly Interactions: Our team isn’t just skilled in roofing; they’re experts in customer service too. We foster an environment of warmth and friendliness, ensuring you feel at ease from the get-go.
3. Quality Assurance: There’s a special kind of fulfillment that comes with knowing you’ve made a sound investment. Our commitment to superior workmanship and durable solutions provide that sense of satisfaction.
4. Clear Communication: We believe in maintaining open lines of communication throughout the project. You’ll always be in the know about progress updates, any hitches along the way, and of course, the triumphant notification of project completion!
5. Post-Service Support: Our relationship doesn’t end when the project does; we’re always available for any follow-ups or queries you might have. We’re not just a one-time service; we’re your ongoing roofing partners.
6. Effortless Aesthetics: Lastly, there’s nothing quite as fulfilling as seeing your home enhanced by a beautifully installed or repaired roof – especially when it’s been a hassle-free experience!
Our goal? To ensure that every interaction leaves you feeling taken care of, valued, and utterly content with your decision to choose us for your roofing needs. Because at the end of the day, it’s not just about roofs; it’s about people – people like you.



Please list your product’s features using the FABB Framework: Feature, Advantage, Benefit, and Benefit of the Benefit.
See here for examples
Feature: A new metal roof system.
Benefit: A new metal roof system should last for 50 years. A new metal roof system comes in many colors and styles.
Benefit of the Benefit: peace of mind knowing that your home is protected from the weather for many years to come.

Feature: A new architectural shingle roof system.
Advantage: Our architectural shingle roof system not only covers imperfections in older roofs but is also designed to withstand harsh weather conditions. With its intricate dimensional design and top-quality materials, it offers superior longevity lasting around 25 to 30 years.
Benefit: What this means for you is a significant upgrade in your property’s aesthetics and a solid boost in its market value. Your home or business will command instant curb appeal with our architectural shingle roof system.
Benefit of the Benefit: But the real icing on the cake? The unparalleled peace of mind that comes with knowing your property is shielded against the elements for decades to come. You’ll be free from frequent repair expenses and have more time to enjoy your space rather than worrying about its upkeep. In essence, our architectural shingle roof system is not just a roof; it’s a long-term investment in worry-free living and a visually pleasing exterior.

Feature: A new metal roof system.
Advantage: The endurance of our new metal roof system is truly remarkable. Outclassing most conventional roofing materials, it boasts a lifespan of around 50 years. But durability isn’t its only strength; it also offers a diverse palette of colors and styles to choose from.
Benefit: This means you get the best of both worlds – long-term performance and visual versatility. Whether you’re after a sleek, modern look or a traditional charm, our metal roofing options can effortlessly cater to your aesthetic preferences.
Benefit of the Benefit: What it really translates into is an extended period of serenity. You gain decades-long protection for your home against weather extremities, freeing yourself from frequent maintenance costs. Plus, with the variety in design options, you get to enjoy a roof that reflects your personal style and enhances your property’s appeal. So, investing in our metal roof system means investing in lasting peace of mind and a captivating curb appeal that will surely make your neighbors do a double-take!

What compelling reasons can you provide for people to share their name and email to join your newsletter or access your lead magnet?
As a roofing contractor we get alot of our work from word of mouth. One of our customers told a friend about us and their new roof. We provide a good service for our customers and go that extra step to help out customers so that they have a good feeling and experience with us.
We believe in forging meaningful relationships with our clients and community, and our newsletter is a vital part of that! Here are a few compelling reasons to share your name and email with us:
1. Exclusive Tips & Insights: We know roofs like the back of our hand, and we’re keen on sharing our knowledge with you! Our newsletter is packed with useful tips, advice, and insights to help you maintain your roof and prolong its lifespan.
2. Stay Ahead of the Game: Be it the latest roofing trends, advancements in materials or innovations in roofing technology – you’ll be the first to know!
3. Special Offers & Discounts: Who doesn’t love a good deal? Our subscribers often get exclusive access to special offers, discounts, and early bird pricing on our services.
4. Community Love: We believe in giving back to our community. Through our newsletter, we share local community events, initiatives we’re supporting, and ways for you to get involved.
5. Success Stories: Our work speaks for itself, and we love sharing our customer success stories. Not just as testimonials, but as case studies that could inspire you or provide solutions for your own roofing concerns.
6. Personalized Service: Sharing your name allows us to personalize our interactions with you. It’s part of going that extra mile to provide an engaging experience.
In essence, joining our newsletter means joining a community of satisfied customers who value quality service, superior craftsmanship, and the extra effort we put in to ensure every interaction leaves you feeling positive and well-informed!

On which social media platforms can customers find and connect with your brand?
Our digital footprint extends far and wide – we’re on several social media platforms to ensure that no matter where you hang out online, you can always find us! Here’s a quick rundown:
1. Facebook: Connect with us here for the latest updates, articles, project photos, and more. It’s a great platform to engage with our team and fellow customers.
2. LinkedIn: We’re not just about business; we’re about building relationships. Our LinkedIn page gives you a glimpse into our team, our culture, and our commitment to excellence in the roofing industry.
3. YouTube: Here, we go beyond telling and start showing! Our channel features helpful tutorials, project walk-throughs, testimonials and more. It’s roofing insight at your fingertips!
4. Google My Business: Want to get a holistic view of our services? Look us up on Google My Business. You’ll find everything from customer reviews to operating hours, making it easy for you to reach out to us.
We’re also present on several directory sites – another testament to our dedication to being available and accessible for our customers. So go ahead – follow us, like us, connect with us! We’re excited to welcome you into our online community where we share not just roofing solutions but a little bit of our heart and soul too!


Can you identify your top three competitors in the market?
Absolutely, recognizing and respecting our competition is part of maintaining our edge in the roofing business. While we focus primarily on delivering unmatched value to our customers, we acknowledge there are other service providers within our local radius. Here’s a nod to the top three:
1. Alan’s Roofing: They’ve been around for a while and have managed to carve out a place for themselves in the local roofing market. Much like us, they’re devoted to delivering quality roofing solutions.
2. Foster’s Roofing: Foster’s commitment to using top-notch materials and providing reliable service has earned them a fair share of the local market.
3. John Scott Roofing: They’re well-known for their strong customer service and expertise in various roofing techniques.
However, what truly sets us apart is our unrelenting dedication to going above and beyond for our customers. Our attention to detail, focus on building lasting relationships, and commitment to staying ahead of the curve in terms of industry trends and technology position us as a premier choice in the area. So while these competitors certainly keep us on our toes, we’re more committed than ever to keep raising the bar for roofing excellence!



What is your unique selling proposition (USP)/ What sets your business apart from competitors?
Family owned and operated with over 35 years in the industry. Pride in our work. We stand by our work. We specialize in more than just one type of roof, we are experts on shingle roofs, metal roofs, tile roofs, TPO roofs, Roof Coatings and modified roofs.
In the sea of roofing contractors, what makes us unique? What makes us stand out?
Well, it boils down to a potent combination of heritage, expertise, integrity, and versatility:
Heritage: We’re a family-owned business with over 35 years of industry experience. This isn’t just a business for us; it’s a legacy that’s been passed down through generations. This rich heritage means we’re deeply invested in what we do and have a wealth of knowledge that only time can accrue.
Expertise: Our skills aren’t confined to just one type of roofing. Whether it’s shingle, metal, tile, TPO, roof coatings or modified roofs – we’ve got it covered. We are the proverbial ‘jack of all trades’ and master of all!
Integrity: The pride in our work translates into an uncompromising commitment to quality. We stand by every roof we install or repair, and that’s not just a slogan; it’s our modus operandi. We’re not satisfied until you are.
Versatility: Different buildings require different roofing solutions. Our diverse skill set allows us to deliver tailored solutions that perfectly meet the specific needs of your home or business.
In essence, our unique selling proposition is the assurance of a high-quality, customized roofing solution backed by generations of experience and an unwavering commitment to customer satisfaction. We’re not just building roofs; we’re building relationships and trust – one roof at a time!


What is the primary goal of your marketing efforts?
With our marketing efforts we strive for brand awareness, lead generation, conversions, cash flow, customer acquisition, recurring income.
Our overarching goal with marketing can be distilled into a single phrase: Building relationships that drive growth. We’re not just aiming for one-time transactions, but rather, cultivating long-lasting relationships with our clients. Here’s how our marketing efforts tie into this vision:
Brand Awareness: We want our name to be synonymous with quality and trust in the roofing industry. Every piece of content we share, every interaction, is aimed at reinforcing this image and making our brand a household name.
Lead Generation & Conversions: Attracting potential clients and transforming them into satisfied customers is the lifeblood of our business. Our marketing efforts are tuned to not just generate leads, but convert these leads into valuable business relationships.
Cash Flow & Recurring Income: By delivering top-notch service and maintaining a strong relationship with our clients, we aim to establish a steady stream of income. This includes both one-time projects and recurring maintenance contracts.
Customer Acquisition: Every new customer is a new relationship. Our marketing goal here is twofold – attracting new clients and then nurturing these relationships so they continue to choose us for their roofing needs.
So while our marketing efforts may appear multifaceted – encompassing brand awareness, lead generation, conversions, cash flow, customer acquisition, and recurring income – they all feed into our primary goal: Building strong, fruitful relationships that drive sustainable business growth.

What are the primary challenges you face in your current marketing efforts?
When it comes to our marketing efforts we run online PPC campaigns along with offline print ads. Some of our challenges for online would be finding good Keywords to use in PPC and coming up with good ads. Another challenge would be coming up with good places to run PPC ads online. Another challenge is coming up with a good overall marketing plan. Another challenge would be a way to keep the PPC price down.



What type of content resonates best with your target audience?
Most of our customers find us on the internet thru our website. They get our phone number from our website and use our chatbot on our website and use our online form. We use print ads also. I think what content resonates best with your target audience would be things like Free Estimates, Family Owned, over 35 years experience, local business. We have a business storefront that people can walk into. We have videos, photos and information about the
Products and services, we also have a blog full of videos, photos and information about different types of roofs.
The nature of our audience, mostly folks seeking trustworthy and experienced roofing solutions, guides the content we create. It’s all about delivering value, building trust, and showcasing our expertise. Here’s what seems to hit home:
1. Free Estimates: In a world where hidden charges are all too common, transparency is refreshing. By offering free estimates, we empower our clients to make informed decisions – and that certainly strikes a chord.
2. Family Owned with Rich Experience: The words ‘family-owned’ coupled with ‘over 35 years experience’ weave a tale of trust and longevity. They reassure our customers that they’re not just hiring a service, but becoming part of a story steeped in industry know-how.
3. Local Business: This message resonates because it signifies accessibility and a deep understanding of local roofing needs and regulations. Being a local business also suggests that we’re rooted in the community, bolstering a sense of trust and reliability.
4. Visual Content (Videos & Photos): Pictures speak louder than words! Showcasing our work through photos and videos helps potential clients visualize the quality of work we deliver. This kind of authentic representation helps build trust and engagement.
5. Educational Content: Our blogs serve as a valuable resource for those wanting to learn more about different types of roofs. Informative content establishes us as authorities in our field, increasing audience trust and engagement.
6. Physical Storefront: For those who prefer face-to-face interactions, our physical storefront provides a tangible point of contact – reinforcing our reliability.
In short, content that combines tangible value (free estimates), emotional connect (family-owned, local), proof of expertise (visuals, informative blogs) and accessibility (physical store) seems to resonate best with our audience.


What tone and style should your brand voice embody?
JKJohns Roofing is a professional roofing contractor. We have been in business for over 35 years and are family owned and operated and strive to give our customers professional service from the first hello.
The voice of JKJohns Roofing should reflect our core ethos: a professional yet approachable family-owned business dedicated to excellence in roofing. Here’s a breakdown of the tonal elements we should embody:
Professional: Our language should mirror the expertise and quality we bring to our work. Precision, clarity, and a respectful tone all play into this professional image.
Trustworthy: As a family-run business with over 35 years under our belt, our tone should instill confidence. Honesty, transparency, and reliability should echo in our words.
Approachable: Despite our expertise, we don’t want to come across as aloof or intimidating. Our language should be warm and welcoming, reminding our audience that we’re not just a business, but a friendly, local team they can comfortably interact with.
Informative: Given our extensive experience, we’re in a unique position to educate our customers about roofing. Our content should deliver value, positioning us as thought leaders in the field.
Empathetic: We understand that roofing concerns can be stressful. Our tone should assure customers that we understand their needs and are dedicated to delivering solutions that put their minds at ease.
In essence, JKJohns Roofing’s brand voice should strike a balance between authoritative knowledge and a friendly neighborly vibe. It should be as inviting as a warm handshake at the first hello, ensuring customers feel valued and understood throughout their journey with us.


Can you provide testimonials or case studies that demonstrate the success of your products or services?
Here at JK Johns Roofing we receive testimonials from customers. I will provide some below. We would like a way to get more testimonials.
You’re absolutely right; nothing sells better than a genuine word of praise from a satisfied customer. Your testimonials are fantastic and they paint a vivid picture of the high-quality service you provide. Here’s how we could bring these testimonials to life:
1. The Perfectionists: “Our old roof needed replacement and JK Johns Roofing came to our rescue. We were worried about the post-work mess, but our worries were baseless! They left our premises spotless and the new roof was perfect! Recommending them comes naturally to us.”
2. The Honest Craftsmen: “Their customer service before, during, and after our roof repair was absolutely top-notch. The quote provided was transparent and realistic – no hidden extras, no surprises. If you value honesty in business, JK Johns Roofing is your go-to.”
3. The Professionals: “From the moment they inspected our tile roof leak to the completion of repair, their professionalism shone through. Not just that, they educated us on maintaining our roof – now that’s a company that cares!”
4. The Caring Experts: “They aren’t just roofers; they are roofing angels! Their workers were non-stop busy fixing our roof. They helped us handle the insurance company too. Trust us when we say they genuinely care about your best interests.”
5. The Reliable Partners: “Looking for roofing solutions? Look no further than JK Johns Roofing. Even when they discovered an additional problem midway during the project, they handled it with utmost transparency and efficiency – without leaving any mess behind. The end result? A fantastic looking roof and a very happy us!”
These stories validate your service quality and customer-focused approach in a relatable way – showing prospective clients that choosing JK Johns Roofing means choosing reliability, transparency, professionalism, and a true roofing partner.

Does your company offer an affiliate program for promoters and partners?
We offer a $20 gift card to customers that leave a positive review.
We offer a $50 gift card to customers that refer a new customer to us.
While our company doesn’t follow the typical affiliate program model, we believe in rewarding loyalty and advocacy. And we’ve come up with a simple yet enticing way to do that:
1. Review Incentive: If you’ve had a positive experience with us and choose to share it with others, we want to show our appreciation. That’s why we offer a $20 gift card to clients who take the time to leave us a positive review. It’s our little ‘thank you’ for spreading the word about the quality of our service.
2. Referral Rewards: We value word-of-mouth recommendations immensely. If you refer a new client to us, we express our gratitude by presenting you with a $50 gift card. It’s our way of saying ‘thanks’ for entrusting your friends or family with us.
In essence, while it might not be an ‘affiliate program’ in the traditional sense, our reward system encourages happy clients to share their experiences and bring new customers our way – which is a win-win for all involved!


A new roof is a big investment and people always have a lot of questions before making any decisions, below are some of the more common ones…

Click on a box below and it will open for more information.

Unless you’re a trained roofing professional, most roofing work shouldn’t be carried out yourself. Also keep in mind that most manufacturers of products used in the roof repair will not warranty those products unless a licensed professional carries out the work. The other thing to keep in mind is that working on a roof can be very dangerous, so is it really worth risking your health in order to save money? JK Johns is family owned and operated, we have been in the roofing business for over 35 years. To get started you can give us a call (352 754-8600)or stop by our office located at 3323 Mustang Dr. in Brooksville, FL. 34604.

To get started just give us a call. We will answer any questions you have.  Set up a time to come out and measure your roof and see how much material your roof will need and if there are any special conditions. We will then work up an proposal for your new roof. Today with email we can have your proposal over to you in a timely matter.

You will need a permit for your new roof. Not to worry as we will take care of pulling your permit.  In order to pull your permit we will need a Notice Of Commencement (NOC).   We will send you an NOC and you will need to fill it out and get it back to us. We take the NOC to the courthouse and file it. The courthouse will give us the proper paper work to take to the permit office and pull your permit. Once we have your permit we can set a date to start your new roof.

There are many steps when re-roofing your home.

  1. We have a dump trailer dropped off.
  2. The roofing material will be delivered.
  3. We remove your existing roof.
  4. Replace any damaged/rotten wood.
  5. Re-Nail roof deck to bring up to code.
  6. Install new underlayment.
  7. Install new lead boots, GRV roof vents,
  8. Install new roof shingles.
  9. If in the contract we will install new ridge venting and skylights, gutter.
  10. Clean up debris and remove dump trailer.

Since your roof is constantly exposed to the outside elements, it means your roof is going to degrade over time. The rate at which it degrades will depend on a number of factors. These include; the quality of the original materials used and the workmanship, the amount of abuse it has to take from the elements, how well the roof is maintained and the design of the roof. Most roofing contractors will quote around 50 years for a well-built and well-maintained roof, but that can never be guaranteed because of the above factors. Our advice is to always keep your roof well maintained and get regular inspections to make sure it lasts as long as possible.

Depending on what county you live in your roof will get one or two inspections. Some counties require an affidavit stated that the roof deck was re-nailed to bring up to code.  All roofs will receive a final roof inspection from the county.


It’s official! Our customers love us….and we hope that you will grow to love us too!

Here’s a small sample of what some of our customers have had to say…


If you are in need of a new roof or perhaps a roof repair, then we’d be more than happy to provide you with a FREE, no-obligation quotation.


How comfortable are you with the current state of your roof? When was the last time you had it inspected? We’d be happy to provide with a inspection to put your mind at ease.


    If you would like a FREE roofing repair or installation quote, please complete the form below and we'll get back to you shortly after receipt!

    Input this code: captcha
    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.